Budget Planning 8 min read
Trade Show Budget Mistakes Brands Make Every Year
The same budgeting errors show up across industries. Learn what they are and how experienced teams avoid them.
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Practical guidance on trade show budgeting, planning, and investment strategy. No fluff—just the clarity you need to make better decisions.
Cost Breakdown 12 min read
The Real Cost of Exhibiting at a Trade Show (Complete Breakdown)
A comprehensive look at every cost category involved in trade show exhibiting—from booth construction to post-show follow-up. No surprises, just clarity.
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Booth Strategy 10 min read
Custom vs Modular vs Portable Trade Show Booths: A Cost Comparison
Portable, modular, and custom booths serve different needs and budgets. Here's how to compare all three on cost, flexibility, and long-term value.
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Cost Breakdown 6 min read
Why Drayage and Shipping Costs Catch Brands Off Guard
Drayage is one of the most misunderstood line items in trade show budgets. Here's what it actually includes and how to plan for it.
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Investment Strategy 9 min read
How Experienced Brands Think About Trade Show Investments
Seasoned exhibitors approach trade shows differently. Learn the mindset shifts that come with experience.
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Budget Planning 10 min read
How to Budget for Multiple Trade Shows in a Single Year
Managing a multi-show calendar requires different thinking than planning a single event. Here's the framework.
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Booth Strategy 10 min read
How to Get More Life Out of Your Trade Show Booth
A well-maintained booth can serve you for 7-10 years instead of 5. Here's how to extend its life through smart maintenance, design choices, and strategic refreshes.
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Booth Strategy 9 min read
Trade Show Booth Storage & Maintenance: The Costs Nobody Talks About
Buying a booth is just the beginning. Storage, maintenance, insurance, and refurbishment add thousands per year that most teams don't budget for.
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Budget Planning 9 min read
First-Time Exhibitor? Here's What Your Trade Show Will Actually Cost
Your first trade show will cost more than you expect. Here's an honest breakdown of what first-time exhibitors actually spend -- and how to avoid the most expensive rookie mistakes.
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Cost Breakdown 10 min read
How Much Does a 10x10, 10x20 or 20x20 Trade Show Booth Cost?
Booth size is the single biggest driver of trade show costs. Here are realistic all-in budgets for every common booth size, from a basic 10x10 to a large island exhibit.
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Cost Breakdown 8 min read
Hidden Trade Show Costs Most Teams Forget
Beyond the obvious expenses lie dozens of smaller costs that add up. Here's what to look for.
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Investment Strategy 7 min read
How Much Should You Spend on a Trade Show Booth?
There's no single answer, but there are frameworks. Here's how to think about booth investment relative to your goals.
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If you're planning a trade show and need guidance beyond what these articles cover, we're happy to talk through your situation.