Getting budget approval means building a business case, not just a spreadsheet. Here's how to frame trade show investment so leadership says yes.
Read article →
Both approaches have trade-offs. This comparison helps you understand when each makes sense for your program.
Read article →
Trade show cost per lead ranges from $150 to $400+, but that number means nothing without context. Here's how to calculate yours, benchmark it, and bring it down.
Read article →
Electrical connections, internet access, and AV equipment are some of the most misunderstood line items on a trade show budget. Here's what they actually cost and how to plan for them.
Read article →
Getting buy-in on trade show budgets requires clear communication. Here's how to present costs to leadership.
Read article →
Most teams miss 30-40% of trade show costs during planning. This comprehensive budget template covers every line item so nothing falls through the cracks.
Read article →
Smart cost reduction isn't about doing less -- it's about spending differently. Here are proven strategies to lower trade show expenses while protecting the things that actually drive results.
Read article →
Most exhibitors track the wrong things—or nothing at all. Here's a practical framework for the KPIs that actually tell you if your trade shows are working.
Read article →
Installation and dismantle labor is one of the biggest variable costs in trade show budgeting. Here's how it works, what union rules mean for your budget, and how to keep costs under control.
Read article →
Trade shows are expensive. Digital marketing is scalable. But the real comparison isn't that simple—especially for B2B brands selling complex solutions.
Read article →
Travel and lodging can account for 15-25% of your trade show budget. Here's how to plan airfare, hotels, meals, and ground transportation—with example budgets for teams of 2, 4, and 6.
Read article →
You can't measure ROI if you don't know your true costs. Better planning creates better measurement.
Read article →If you're planning a trade show and need guidance beyond what these articles cover, we're happy to talk through your situation.