When a Calculator Isn't Enough
Tools create clarity. Experience creates confidence. Sometimes you need someone who's been through it before to help you see what the numbers don't show.
Who Strategy Calls Are For
Marketing Directors & Event Managers
Planning your company's trade show presence and need to build a defensible budget or make a case for investment to leadership.
Founders & Business Owners
Considering trade shows as a growth channel and want to understand whether the investment makes sense for your stage and goals.
Teams Planning Multiple Shows
Exhibiting at several shows per year and looking for ways to reduce costs, improve efficiency, or standardize your approach.
Brands Ready to Level Up
You've done shows before but feel like you're leaving value on the table—or spending more than you should for the results you're getting.
What Happens on a Strategy Call
A 30-minute conversation to review your situation, identify gaps, and give you actionable clarity—whether we work together or not.
Review Your Numbers
We'll look at your current budget, past show costs, and upcoming plans to understand where you're starting from.
Identify What's Missing
Most teams have blind spots—costs they haven't accounted for, decisions they haven't considered, or assumptions that need testing.
Map Out Next Steps
You'll leave with specific recommendations—whether that's adjusting your budget, rethinking your booth strategy, or exploring execution support.
Problems We Help Solve
You're not sure if your budget is realistic for what you want to achieve
You've been surprised by costs at past shows and want to prevent that
You're deciding between renting, buying, or building a custom booth
You need to justify trade show investment to leadership or finance
You're planning multiple shows and want to optimize across the calendar
You're not sure which vendors to use or how to evaluate proposals
You want to understand the true cost of ownership for booth assets
You're trying to decide between booth sizes, show selection, or both
What This Isn't
We're not going to pitch you packages or pressure you into services. This is a planning conversation, not a sales call.
If it makes sense to work together on booth design, execution, or ongoing strategy, we'll talk about that. But many people take what they learn on the call and execute on their own—and that's a successful outcome too.
The goal is clarity. Everything else follows from that.
Ready to Talk?
Book a 30-minute strategy call. No prep required—just come with your questions and your current thinking on your upcoming shows.